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Taneira
Taking Taneira to the Women of India with the Power of VDO.AI's Advanced Online Video Solutions
Campaign Overview
Taneira, a prominent ethnic wear brand by TATA, launched a summer campaign to promote comfort, style, and showcase their commitment to Indian craftsmanship. Taneira partnered with VDO.AI to leverage its high-quality OLV ads and premium publisher network to enhance brand visibility and engagement.
A Glimpse into Their Experience
Partnering with VDO.AI has been a fantastic move for us. Their AI-driven online video ads delivered impressive results, achieving a high ROI. The dual CTA strategy and contextual ad placements on premium publisher websites enabled our ads to effectively reach our target audience, resulting in a 4X increase in CTR compared to the industry average. We are impressed by both the performance and the team at VDO.AI and look forward to future collaborations
Pranjal Agrawal
Deputy Marketing Manager - Taneira
Campaign Details
To ensure Taneira reaches its desired audience of females aged 25 to 55 residing in tier 1 and tier 2 cities in India, VDO.AI utilized its high-impact AI-driven OLV ads, allowing Taneira to connect with their audience at scale.
With affinity targeting and geotargeting, the ads were strategically placed to reach the target demographic. To enhance the user journey and drive conversions, a dual CTA strategy with 'Shop Now' and 'Store Locator' redirected users from views to clicks.
The video ads reached target audiences across multiple platforms through VDO.AI's premium publisher network, driving maximum ROI with detailed reports and real-time insights.
Results
- 3.3Million+ Impression
- 74.57VCR
- 0.48% (Higher than the industry average of 0.10%)CTR
- 12Seconds Average Time Spent
